Fashion and Beauty

Best Indian Beauty Brands to Try Right Now

India’s beauty industry has witnessed a remarkable surge in homegrown brands that offer innovative, high-quality products catering to diverse skin tones and preferences. From skincare to makeup and haircare, these brands combine traditional ingredients with modern formulations to create effective and affordable beauty solutions. Here’s a curated list of the best Indian beauty brands that deserve a spot in your beauty regimen right now.

Forest Essentials: Forest Essentials is renowned for its luxurious range of Ayurvedic skincare and haircare products. Using pure, natural ingredients and age-old recipes, this brand offers everything from decadent facial creams to nourishing hair oils.

Biotique: Biotique is a pioneer in blending modern science with Ayurveda. Their extensive range includes skincare, haircare, and body care products that are affordable and effective. The Bio Fruit Whitening Lip Balm and Bio Green Apple Fresh Daily Purifying Shampoo are popular picks.

Plum: Plum is known for its vegan and cruelty-free skincare range that is free from harmful chemicals. Their products are gentle yet effective, catering to various skin concerns. The Green Tea Mattifying Moisturizer and Chamomile & White Tea Brighten-Up Face Scrub are must-try items.

Nykaa Beauty: Nykaa, a leading beauty retailer in India, has its own line of makeup and skincare products. From lipsticks to foundations and face masks, Nykaa Beauty offers trendy products at affordable prices, making them accessible to all beauty enthusiasts.

Wow Skin Science: Wow Skin Science specializes in natural and organic skincare and haircare products. Their products are free from sulfates, parabens, and other harmful chemicals. The Apple Cider Vinegar Shampoo and Vitamin C Face Serum are highly recommended.

Juicy Chemistry: Juicy Chemistry is celebrated for its organic and handmade skincare products. Their extensive range includes face masks, serums, and body butters, all crafted with the finest natural ingredients. The Blood Orange & Rosehip Lip Balm and Argan & Mango Butter Hair Mask are fan favorites.

Mamaearth: Mamaearth is known for its toxin-free and baby-safe skincare range. Their products are suitable for sensitive skin and address common skin concerns faced by both adults and children. The Onion Hair Oil and Tea Tree Face Wash are popular choices.

SoulTree: SoulTree specializes in certified natural and organic beauty products with a focus on sustainability. Their range includes skincare, haircare, and makeup products inspired by Ayurveda. The Aloe & Rose Water Cleansing Milk and Ayurvedic Kajals are highly recommended.

The Moms Co.: The Moms Co. is dedicated to creating safe and effective skincare products for expecting and new mothers. Their products are free from harmful chemicals and cater to specific skincare needs during pregnancy and postpartum. The Natural Vita Rich Face Serum and Natural Protein Shampoo are top picks.

Suganda Skincare: Suganda Skincare is celebrated for its minimalist approach to skincare, focusing on potent active ingredients and scientific formulations. Their Niacinamide Serum and White Lotus Moisturizer have garnered rave reviews for addressing various skin concerns.

Kama Ayurveda: Kama Ayurveda specializes in authentic Ayurvedic formulations for skincare, haircare, and wellness. Their products are crafted using potent herbs and natural ingredients sourced from sustainable farms. The Kumkumadi Miraculous Beauty Fluid and Bringadi Intensive Hair Treatment Oil are cult favorites.

Minimalist: Minimalist is a clean beauty brand that formulates products with transparency and efficacy in mind. Their AHA 25% + PHA 5% Peeling Solution and 10% Niacinamide Serum are highly recommended for skincare enthusiasts.

Earth Rhythm: Earth Rhythm is committed to sustainable beauty with a range of clean, eco-friendly skincare products. Their Azelaic Acid 10% Serum and Ceramide Probiotics Moisturizer are ideal for addressing specific skincare needs.

Vilvah: Vilvah is known for its organic skincare and haircare products made with fresh, natural ingredients. The Goat Milk Shampoo and Avocado Cucumber Hair Mask are must-haves for healthy, nourished hair.

These Indian beauty brands offer a delightful blend of tradition, innovation, and affordability. Whether you’re looking for effective skincare solutions, makeup essentials, or haircare products, these brands have something for everyone. Embrace the beauty of Indian craftsmanship and natural ingredients with these top-rated brands that are making waves in the beauty industry.

Rakesh C K

Rakesh C K is a seasoned marketing professional with over 16 years of experience in Digital and Content Marketing, specializing in SEO, Branding, and Growth Strategy. An alumnus of IIM Kozhikode, he has led impactful marketing initiatives across industries such as Travel and Tourism, Lifestyle, Cybersecurity, SaaS, EdTech, Pharma, and E-commerce. Known for blending analytical thinking with creative storytelling, Rakesh has built brands, scaled online presence, and driven measurable growth through strategy, execution, and innovation. He currently focuses on helping businesses strengthen their digital footprint and connect meaningfully with their audiences.

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